I could really use a wish right now.....wish right now

How do you decide what your preferences are? (No I'm not talking about sexual preference).

I can tell you right now, I prefer Coke vs Pepsi, Windows vs Apple, Canada vs Mexico, Red Sox vs Yankees, Playboy vs Penthouse, etc....etc.

I don't remember any certain time in history I made this choice. I was just born that way and I'm the type of person who sticks to their guns. Sure each of those opposing choices have their benefits (Mt. Dew, Ipod, Tequila, Jeter, extreme expose), but it's not enough to sway my vote.

It's akin to the which hand you write/eat with. Did I choose to be left-handed? Absolutely not, there are very few advantages to being lefty. Hell, my writing is so sloppy, I don't think people would notice if I switched from one to the other.

Where does it end though? I've never been able to define that line of where preferences are choices. Take for example women. I prefer brunette to blonde 10 outta 10 times (sorry to all the blondes out there). I know for a fact, two of my closest friends would chose the opposite, and a third would just take whatever. Were we born this way or was it because of some ridiculous justification? I've even forced myself to date blondes, but a few months later I'm stuck with thinking, why did I do that???

The more I think about it the more I get this feeling, we're all just pre-programmed a certain way, and so are our lives. It's an odd thought to have, but maybe, just maybe it's true. Either that or I'm drunk at work....